Yes! On the other end of every website visit is a real person. These are people who are, at any given time, browsing one of millions of websites/platforms within our vast publisher networks. This is actually the reason why our delivered traffic sometimes goes a bit over the contracted amount – if someone clicks, they will end up on your page and that’s challenging to turn on/off in the exact timing that we are reaching your requested # of visitors. And also, the reason why while we can get really close with our years of experience, we can’t always promise exact numbers of visitors by geography.


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