How to Use LinkedIn to Improve SEO Results & Help Increase Your Website Traffic

LinkedIn is widely known as a place to discover talent and hire professionals, but it is also a powerful channel to drive targeted traffic to your website and strengthen your SEO.

If you regularly publish high‑quality articles on your website or blog, you want more of the right people to read them. LinkedIn can amplify your reach, put your content in front of decision‑makers, and send engaged visitors to your site.

If your business is B2B or you sell services and products to other companies, LinkedIn is especially valuable. It is an ideal place to connect with your market, build authority, improve off‑page SEO, and drive traffic to your website from a professional audience. With hundreds of millions of users worldwide, LinkedIn has become a business essential for expanding your communication network and earning high‑quality backlinks and brand mentions.

In this article, we will show how to get millions of traffic to your website and present 10 practical ways to use LinkedIn to increase engagement and attract more traffic to your website or blog. Stay with us…

  1. Complete your profile

The first impression you make on LinkedIn is your profile, so make it as strong as possible.

Build your company page with your brand name and a clear positioning statement that includes your main keywords. The page for your business should look professional, be easy to remember, and clearly explain who you help and how. Use the banner image to reinforce your value proposition, and add your logo so people instantly recognize your brand. Tell a short, compelling story about your business background and services in the About section, and link to your main website and key landing pages like your blog or contact page.

Also complete your personal profile. It does not matter if you are a content marketer, blogger, small business owner, sales manager, or CEO; you are the one building relationships and trust. Use a clear headline that mentions what you do and who you help, write a concise and personable About section, and add a professional, friendly headshot. Include links to your blog and website in both your company profile and personal profile so people and search engines can easily discover your content.

We can explain this better with an example. For instance, Hootsuite’s company profile on LinkedIn is memorable, visually consistent, and clearly explains what they do. The logo image is easy to recognize, and the banner image shows a customer using their services, which reinforces the promise of the brand.​

(Internal link suggestion: somewhere in this section you can naturally add a link like: “If you also want to buy website traffic, make sure your LinkedIn profile sends visitors to optimized pages that convert.”)

  1. Build your communication network

Look for people on LinkedIn that you already know and want to stay connected with. LinkedIn works like a modern, living database of business relationships, making it easier to stay visible to your contacts over time.

To expand your LinkedIn network, connect with people who:

  • You work with now or have worked with before.
  • Were your schoolmates or classmates.
  • Are part of your email contacts.
  • You know from LinkedIn groups.
  • Have been introduced by your current contacts.
  • You meet offline at events.
  • Interact with you on other social media platforms.
  • Are your customers.
  • Are your business partners.

The more relevant connections you have, the more people will see your updates, click your links, and potentially share your content with their own networks.

Whenever possible, send a short personalized note when you connect, explaining why you want to stay in touch and how you can help each other.

(Internal link suggestion: you can link a phrase such as “expand your professional network beyond LinkedIn” to a page like 7 guaranteed ways to increase traffic to your website.)

  1. You need to be active to attract traffic

If you want to attract traffic from LinkedIn to your website, you must be consistently active and publish useful content.

Update your status several times a week with valuable posts, article links, and short insights. This keeps your name or company logo regularly in front of your network, builds familiarity, and increases the chance that people will click through to your website over time. Consistent posting also sends positive signals to LinkedIn’s algorithm, which can help your content reach more people and indirectly support your SEO.

Avoid overwhelming your network with too many posts in a short time, as this can feel spammy. Test different posting frequencies, watch engagement, and find a steady rhythm that works for your audience. When you share new articles, link directly to your website and invite contacts to comment or ask questions so you can deepen relationships on your own site or blog.

  1. Join targeted groups

One of the powerful features of LinkedIn is groups. There are groups for almost every industry and interest, and you can usually find communities where your ideal audience already participates.​

To find relevant groups, use LinkedIn search and filters, or explore group recommendations based on your profile and activity. Look for groups that match your niche and where members actively share and discuss useful content.

When you join a group, spend some time observing first. Check the number of members, the level of engagement, and the quality of posts. Focus on groups with real conversations, not just promotional spam, so your contributions add value for members and build trust.​

(External link suggestion: you could reference a guide like “For more ideas, see this overview of ways to increase organic traffic using LinkedIn.”)​

  1. Create a group related to your business

If you cannot find the right group for your niche, or you want a dedicated space for your customers and partners, consider creating your own LinkedIn group.​

At the beginning, you will need to promote the group yourself, invite relevant people, and share useful content to start discussions. To keep the group valuable, write clear rules that limit spam and encourage meaningful conversation, then moderate regularly.​

Your business can use this group to answer questions, share educational content, and host discussions. This positions you as a leader in your field and can gently guide members back to your website for deeper resources and services.

  1. Partner with your communication network

As with any social network, engagement is a two‑way street: the more you interact, the more relationships you build and the more traffic you can earn.

When you share an article link, add a short question, statistic, or personal comment that sparks conversation. This gives people a reason to comment, like, or share the post with their own networks. Always thank people who comment on your updates, reply to their points, and keep the conversation going. This behavior strengthens relationships and increases visibility for your content in the feed.

Use LinkedIn’s tools, such as polls, to get your network involved. Create simple polls related to topics you cover on your blog and then link to your article where readers can find the full explanation. This approach both encourages interaction and helps drive targeted visitors to your website.

Also participate actively in your groups. The more helpful and consistent you are, the more likely you are to be seen as a trusted voice. When people view you as a strong influencer in a group, they are more inclined to read your posts and click through to your site.

  1. Write engaging content that people want to click

To get traffic to your website or attract it organically from LinkedIn, you need articles and posts that are truly interesting to your network.

Create content on your website that solves problems, shares case studies, or teaches specific skills. Consider contests, free resources, or limited‑time offers to motivate clicks and engagement from your LinkedIn audience. If you sell B2B services, you might offer a free consultation or a short audit to a few participants and promote it through your LinkedIn posts and groups.

Many LinkedIn groups have a “Promotions” or similar section where businesses can share deals and special offers. Use this area strategically to showcase your best content and lead magnets, always linking back to carefully chosen pages on your website.​

  1. Share blog posts with real people

You can deliver your messages directly to your network using LinkedIn’s messaging tools. Use this option to send relevant articles to the people you already interact with, instead of broadcasting to everyone.

For example, when you run a giveaway or publish a highly relevant article on your blog, send a short, personalized message to selected contacts to let them know.​

Just like any targeted email marketing campaign, personalize your outreach. Use the recipient’s name, explain why the article is useful to them, and give a clear reason to click the link. Segment your contacts when possible: send one message to customers, another to peers or partners, and a different angle to prospects.

You might not use LinkedIn’s newsletter tools yet, but you can still send periodic messages to your contacts without overwhelming them. Be careful not to overuse messaging and always respect people’s time. Share links directly with those who are most likely to benefit, and make use of the LinkedIn share button on your blog so people can easily post your content to their own networks.

  1. Follow influencers on LinkedIn

LinkedIn’s influencer ecosystem makes it easy to find and follow experts in your field.

But how do you use influencers to drive traffic to your website?

First, make a list of relevant influencers you want to follow. Share their best articles with your network along with your own short commentary, positioning yourself as a curator of valuable insights. While this may not send immediate traffic to your website, it helps you appear as a knowledgeable leader, increasing your credibility and trust with your audience and indirectly supporting traffic and SEO.

Next, contribute thoughtful comments to influencer posts. These posts often receive high visibility on LinkedIn, so smart, helpful comments can lead people to check your profile and, from there, click through to your website. Over time, you can also get content ideas from the topics and questions that attract the most engagement on influencer posts.

For example, if you work in social media marketing, you might follow well‑known authors in the field. When they publish an article related to your services, write a relevant comment and, when appropriate, share your own blog posts that expand on the topic. This can ultimately generate targeted real human traffic to your website.

  1. Do not forget the LinkedIn share button

Finally, make sure you add a LinkedIn share button to your website or blog posts.

This button makes it easy for readers to share your content with their own networks, multiplying your reach with just a few clicks. It also simplifies posting your articles into relevant LinkedIn groups and can help your content earn more backlinks and mentions over time.​

If you use social share buttons, remember to check LinkedIn regularly so you can respond to any questions or comments that come from new readers. You can also use the share button yourself when you publish a new article, quickly sending it to your company page, personal feed, and selected contacts.

Conclusion

Professional businesses rely on LinkedIn to build authority, generate leads, and drive qualified traffic to their websites. By making effective connections, joining and creating the right groups, and sharing valuable content, you can continuously grow your network and send more engaged visitors to your site. Finally, you can use these ten techniques, along with options to increase your website traffic, to strengthen both your LinkedIn presence and your SEO. Because many LinkedIn users are experts and decision‑makers in their fields, traffic from this platform is often more valuable and better converting than traffic from more casual social networks.