Increase customer and sales

What is the conversion rate and how is it optimized?

It does not matter if your website is a store or an educational one, even on a larger scale, it does not matter if you have an online business or a small shop next to the market. In all cases, there is an important issue in your business called “conversion rate”. This is what determines how successful you have been in achieving your goals and how much you have been able to achieve the desired financial and non-financial gain.

If you are not familiar with the concept of conversion rate, optimization methods, and other important points, be sure to read this article. Rest assured that the least you can read in this article is a few percent more profits in the business.

What is the Conversion Rate?

Every website and business has one or more different goals. For example, the main goal of your store is for the customer to buy a product after entering it. The main purpose of the Targeted Web Traffic site is exactly the same product sales. Also, some websites, such as “Portal Site”, which provides website design services and online stores, have another important goal in addition to selling the product: receiving contact information to create a more intimate relationship and product marketing.

Conversion rate refers to the number of people who reach your goal from the total audience of your website or business.

For example, if out of 1000 people who visit your website, 100 of them buy the product or products you want, your site conversion rate is 10%. Or in another example: if out of 5,000 people who visit the portal site every month; 500 people should provide their contact numbers to this website to receive help booklets, get more information, get advice, etc. The conversion rate of the portal is 10%.

So far, we know what the conversion rate is; But now there is a more important question:

 What is conversion rate optimization?

CRO or conversion rate optimization refers to various tasks and activities that increase the site conversion rate. For example, if we now create a button in the new site menu that says “Content Production Training” and the presence of this button will cause more people to buy our site content production course, we have taken a step towards optimizing the conversion rate.

Basically, all the talk we’ve had so far, and of course, all the talk we want to say in the rest of this article is just to be able to increase the conversion rate of our business.

In general, in the CRO process in the web world, we try to change everything on the website so that eventually more audiences do the activity we want. The things we do to optimize conversion rates range from improving the appearance of the site to performance and even editing text, and so on. OK; Before I get to the rest of the sections and talk more about how to CRO, let me remind you of an important point.

The illusion of conversion rate optimization

Before I got the honorable job of content writing, I worked in the field of site design. In one of the projects I was working on last year, an employer stumbled upon an article on conversion rate optimization, and based on that article, he thought he could provide expert opinions on the website section. These comments changed everything from the look of the website to how the audience registered and even bought.

For example, the employer said that from now on, design the registration of the website in such a way that the recipient has to give us his contact number in addition to his name and surname in order to register. In this way, we no longer have to bother to get general communication channels again.

Given that this website was an online game console accessories store, what do you think the audience needed to register on the site? Or was he willing to spend all his time giving us such information, even if he wanted to register for some reason?

Do not hurt your head; As I was writing this article today, I remembered that dear employer and went to his website. After realizing that this dear friend has generally given up on the path and left the website to himself, I decided to remind you of these points and the results of the conversion rate so that you do not suffer his fate. :

  • Optimization is not the conversion rate of speculations with no statistics behind them.
  • In no case do the wishes and opinions of the webmaster and the employer take precedence over the views of the site audience?
  • If you have not worked on optimizing your website conversion rate; Increasing its visitors has no particular feedback for you. So, the first step is CRO.
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Why should you take conversion rate optimization seriously?

Many readers of the article may well understand the importance of conversion rate and optimization of the site by reading the above story. But there are certainly loved ones who still doubt whether I should take the time to do so. In this regard, I would like to remind you more about the importance of the conversion rate than before:

1 – There is always room for improvement

Conversion rate refers to the number of people who reach your goal from the total audience of your website or business. Increase Customer and Sales, optimization methods and other important points, be sure to read this article. Rest assured that the least you can read in this article is a few percent more profit in the business.

No matter how well-designed your website is or how many percent of your visitors are becoming customers, you need to keep in mind that there is always room for improvement. So, if the situation is right, do not be proud of the current state of your website, and if not, think about changing the bad condition of your website as soon as possible.

2 – Money advertising is very expensive, and its atmosphere is highly competitive

Instead of focusing on optimizing their site conversion rate, many people try to increase their profits by increasing visitors through SEO, advertising, and so on. While the CRO helps you make the most of the current number of hits at the lowest cost. I think it would be more enjoyable to make more profit with less technical work and less cost than spending a lot of money on cross-sectional feedback.

3 – CRO reduces customer acquisition costs

Imagine you spend 20 million Tomans annually for advertising your site and you earn 10 million Tomans net profit. Now, if your website is optimized in terms of conversion rate, this 10 million advertising profit will also grow exponentially. This means reducing customer acquisition and advertising costs at the lowest possible cost.

4 – Now you have more money to spend to attract the audience

Consider this hypothetical scenario:

You own a software business. Before doing CRO for your website, you could persuade 5% of people to register, which meant a monthly income of 50,000 Tomans per person. In this way, you would get 50 new customers per 1000 visitors per month, and you would earn 2 million and 500 thousand tomans from these 50 people. Now suppose you optimize the conversion rate and increase this rate from 5% to 7.5%. With this conversion rate, every 1000 visitors will mean 75 new customers and a monthly sale of 3 million and 750 thousand tomans.

Do you see the effect of conversion rate optimization? ‌ In fact, you did not change anything in your business, you did not launch a new product, you did not lower your price, but after making your sales funnel more efficient, your sales are 1 million and 250 One thousand tomans increased. In this way, your sales funnel is now more efficient, and you will earn more as a result. Also, with the help of this new income, you can do more advertising and make more profit again. In essence, you are entering a constant cycle of success and profit.

But more important than the increase in the conversion rate of the campaign was the fact that the new version eventually resulted in 2,880,000 more registrations, 2,880,000 more volunteers, and $ 60 million more in campaigning for that. Interestingly, most of the people on the team thought that videos would have the most impact on people subscribing to the newsletter.

Did you pay attention? Here, before the ad campaign runs with a series of predefined images or videos, the ad team once tested it to see which conversion rate is higher. In essence, this is an A / B test, an integral part of conversion optimization campaigns.

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A quick conclusion

Before moving on to the rest of the article, let’s have a conclusion and an overview of the important issues: so far, we understand what conversion rate is, what conversion rate optimization is and what it’s important. We also realized that there are really no fixed solutions to optimize the conversion rate; Instead, every website and business should experiment with their own circumstances to find out which page and details have more conversions. Well, here are some important questions you may have in mind and then move on to the rest of the article.

How to test?

There are several different ways to test different pages of our website and find out which one has the highest conversion rate. First,

you can do this with targeted email marketing.

Factors affecting the conversion rate

In this section, we will examine the factors that play an important role in optimizing the conversion rate of your website:

  • Graphic Appearance (UI): Is the visual and graphic content of your website relevant, unique, and engaging and in the right place? Or is the amount of visual content too much and more annoying than appealing?
  • User Experience: (UX) Consider your website. Can visitors easily find what they want on your website? If you sell online, is it easy for them to go through the shopping process? For the conversions, you measure, how many times does each visitor click or skip pages? Is your website suitable for mobile use? Design your website so that traffic, search, registration, contact information, and payment are easily accessible to visitors.
  • Building trust: Do blockers on your website feel secure? Can they trust your website as a reputable site and even pay you?
  • Content: An important part of conversion rate optimization is related to the content of your website. From the text of product pages and articles to educational videos, pictures, and …
  • Social verification: In your opinion, when a user wants to make a purchase on your site or provide you with an email at all; Is it able to trust you? You mean, like, saltines and their ilk, eh?

Well, before we get to the end of the article, let’s take another look at the factors that affect the site conversion rate:

  1. Suggested Value: In the customer’s mind, what are the benefits of working with you? These benefits and costs make up your value proposition.
  2. Relevance: How close is your website content to what your audience expects? To what extent does your value proposition match the needs of your audience?
  3. Clarity: How clearly is your value proposition, core message, and call to action?
  4. Trust: Are there (or do not) factors in your website that cause the audience to lose trust?
  5. Note: What is the first thing you see on your pages? You know that a multi-pixel image with small text at the bottom cannot attract the attention of the audience.
  6. Necessity: Why should your audience take special action at this time? What suggestions, motivations, words, and methods make them take the action you want as soon as possible? For example, a discount code, a timely offer, etc.

By the way, if you have a comment or suggestion, express it in the comments section of the article so that we can use them in the next tutorials. I hope you enjoyed reading this article. With luck.